Selling on Instagram Stories 101

Instagram Stories are among the most powerful yet underused tools for selling your work online.

This practical guide shows you how to use Stories intentionally to build trust, engage your audience, and turn everyday moments into consistent sales opportunities, without feeling pushy or performative.

What you’ll walk away with:

• A clear understanding of why Instagram Stories convert better than feed posts
• How to set up and optimise your Instagram profile for selling
• Simple frameworks for creating sales-driven Stories that still feel authentic
• How to use polls, questions, stickers, and highlights to guide buyers naturally
• A repeatable approach to storytelling, product promotion, and engagement
• Confidence to sell in a way that feels human, not scripted or salesy

Perfect for artists, artisans & digital product creators who want to sell their work consistently without needing to post more or become “loud” online.